” Mark was great to work with. Very friendly and accommodating, despite several scheduling conflicts. I was very pleased with the final images and his price range was well within my budget allotted for work. If I ever need someone in this area again, I will not hesitate to hire Mark! ”
Andrea Schneider | Art Director | EPG Media & Specialty Information
Stateways Magazine Article
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Editorial photography is the photography that appears in newspapers and magazines that is NOT advertising photography. It is financed by the newspaper/magazine, not by their advertisers. It can be in any genre (photojournalism, fashion, portrait, sports, landscape etc.)
If you thought corporate portrait photography involves taking pictures of men in suits in offices, you would be only partially correct. Today’s corporate portrait needs to tell a story and illuminate an individual. There are multiple ways of achieving your client’s desired result.
I recently had the opportunity to do an editorial portrait photo session for StateWays Magazine of Robert Dorfman, the new Director of Department of Liquor Control in their huge Montgomery County liquor warehouse in Gaithersburg, MD. Congratulations to Bob for his new position. Im sure he’ll do very well due to his extensive background in private business. Bob Dorfman is a very nice person and a pleasure to work with. I really enjoyed our time together.
It was a lot of fun getting out of the studio and exploring this enormous liquor, beer and wine distribution warehouse for interesting and creative photo opportunities. I had a very limited time to work with Bob, but it was very productive. We spent some time working in his office, next the warehouse, and finished up outside. Below is a variety of images that we created and I explained some of my gear and lighting techniques as well.
Editorial Portrait Photo Sessions
When I do editorial portrait sessions for clients at Bethesda Headshots / Mark Lovett Photography, we always have a limited time to work, and I love the challenge of quickly creating a variety of interesting portraits using various lighting techniques, poses and backgrounds.
Photo Gear Used
Used a Nikon SB800 flash with pocketwizard zoomed in and set on manual on about 1/16th power, in back left, and my Profoto AcuteB/Compact 600R flash with 2×3 softbox camera left, at 70mm, 24-70mm 2.8 Nikon lens, and my Nikon D4S body, set on f4, 1/80th, 400 iso.
You can see the off camera flash that I set up in the back left pointing toward us and creating the rim light on Bob’s face as well as lighting the liquor palettes on the right.
Outside in front of the liquor warehouse kegs using natural light.
StateWays is the only national magazine devoted to the issues affecting the Control State System. StateWays’ coverage ranges from in-depth profiles of state agencies and commissioners, to market reports on the largest wine and spirits categories and features about cutting edge retailing. If it’s important to the control states, it’ll be in StateWays.
Department of Liquor Control, County of Montgomery, Maryland
The Department of Liquor Control is a government agency within the County of Montgomery, Maryland and holds monopoly on the sale of certain alcoholic beverage throughout the county’s 507-square-mile (1,310 km2) area. It is one of four counties in Maryland designated as an Alcohol Beverage Control County, the other ABC Control counties being Somerset, Worcester and Wicomico.
Established on July 1, 1951, Montgomery County’s Liquor Control Board is responsible for licensing and regulation of liquor, a responsibility which they share with both local and county police departments.
The Department of Liquor Control distributes spirits, wines and liquors through its 24 owned and operated retail stores throughout the county. The MCDoLC is the only authorized sellers of spirits for off-premises consumption in the county.